TY  - GEN
AU  - Sarangaya, Josephine Q.
AU  - Amelia Ancog (Faculty Adviser)
AU  - Dulay, Daisy S. (Institutional Partner)
AU  - Umbac, Sylvia Angelique S. (Program Representative)
TI  - Ensuring sustainable housing finance through an increase in the quantity/amount of housing loan receivables purchased by the National Home Mortgage Finance Corporation (NHMFC)
KW  - Housing
KW  - Finance
KW  - Philippines
KW  - Mortgage--Backed securities
N1  - Public Management Development Program
N2  - Performance Gap In order for National Home Mortgage Finance Corporation (NHMFC) to perform its mandate to operate a viable housing finance by enhancing and ensuring liquidity in the housing sector, the Housing Loan Receivables Purchase Program (HLRPP) was developed and launched in 2010. Through HLRPP, NHMFC can purchase valid and quality housing receivables from developers, banks and other financial institutions. The purchase of housing receivables will help increase NHMFC's pool of assets for eventual securitization. However, since the conception of the HLRPP, only 14 developers participated and availed of this program, selling to us their housing receivables in the amount of P1.6B.  NHMFC targeted a yearly issue of Mortgage Back Securities of one million and an increase of a million every year. But the low pool of assets hindered NHFMC to yearly securitize one million. As an effect of the low takers of the program, NHMFC was not able to internally build-up its pool of assets for eventual securitization and meet its desired mortgage backed securities issue size.  Thus, in order to attain NHMFC's Securitization target, the Corporation has to come up and develop an effective and workable marketing and communication plan to address its deficient marketing program. The development and further implementation of the marketing and communication plan will somehow increase awareness of our stakeholders, as well as clients/takers of the Housing Loan Receivables Purchase and the Securitization Program. NHMFC's commitment to actual purchase of mortgages and housing loan receivables assures originating institutions of the immediate recovery and liquidity of their housing funds. This immediate recovery and recycling of funds overcomes fund volume limitations and comes to the advantage of borrowers in the form of more affordable home loans. Therefore, NHMFC can contribute in the decrease of the government's housing backlog of 4 billion and a multiplier effect in the increase of job opportunities and income revenue for the Philippines
ER  -