Baran, Stanley J. <br/><br/>
Introduction to mass communication :   media literacy and culture / 
Stanley J. Baran. 
 - Third edition 
 - Boston :  McGraw-Hill,  2004. 
 - xxxvi, 529 pages:  illustrations (some color), maps;  25 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/>Part 1: Laying the groundwork -- Mass communication, culture,and mass media -- Media literacy and culture -- Part 2: Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio and sound recording -- Television -- Cable and other multichannel services -- The internet and the world wide web: changing the paradigm -- Part 3: Supporting industries -- Public relations -- Advertising -- Part 4: Mass-media culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media 
<br/><br/> This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in shaping and reflecting culture. 
<br/><br/><label>ISBN: </label>0072827580 
<br/><br/><label>Source: </label> Asia Foundation - Donation 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.