TY  - GEN
AU  - Baran, Stanley J.
TI  - Introduction to mass communication : : media literacy and culture 
SN  - 0072827580
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references, glossary and index; Part 1: Laying the groundwork -- Mass communication, culture,and mass media -- Media literacy and culture -- Part 2: Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio and sound recording -- Television -- Cable and other multichannel services -- The internet and the world wide web: changing the paradigm -- Part 3: Supporting industries -- Public relations -- Advertising -- Part 4: Mass-media culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
N2  - This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in shaping and reflecting culture
ER  -