David, Fred R. <br/><br/>
An introduction to strategic management:   concepts and cases / 
Fred R. David. 
 - Eleventh edition 
 - Jurong, Singapore:   Pearson Education Asia,  2007. 
 - xxvii, 385 pages;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Part 1: An Overview of Strategic Management -- Chapter 1: Understanding the Nature of Strategic Management -- Cohesion Case: Google, Inc.-2005 -- Part 2: On Strategy Formulation -- Chapter 2: A Look at the Business Vision and Mission -- Chapter 3: On External Assessment -- Chapter 4: On Internal Assessment -- Chapter 5: Looking on Strategies in Action -- Chapter 6: Examining Strategy Analysis and Choice -- Part 3: Essentials of Strategy Implementation -- Chapter 7: Implementing Strategies: A Look at Management and Operations Issues -- Chapter 8: Implementing Strategies: A Look at Marketing, Finance/Accounting, R&D, and MIS Issues -- Part 4: On Strategy Evaluation -- Chapter 9: A Look at Strategy Review, Evaluation, and Control -- Part 5: Strategic Management Case Analysis -- How to Prepare and Present a Case Analysis -- Name Index -- Subject Index -- Company Index  
<br/><br/><label>ISBN: </label>9789810699970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.