Lang, Amanda

The power of why / Amanda Lang. - Ontario, Canada : HarperCollins, 2012. - 273 pages ; 20 cm.

Includes index.

Introduction -- What Happens to Curiosity? -- Forget What You Think You Know -- Question Yourself -- Figure Out What no One Else Is Doing -- Dream Big -- Borrow, Don't Just Follow -- Be Prepared to Change Course-Frequently -- Get Engaged -- Play Well (A Little More Roughly, That Is) with Other -- Talk to Strangers -- Don't Stop Thinking about Tomorrow -- Conclusion

The urge to question is natural for small children-just ask any parent. But few of us are aware that it is also a vital tool for success. In the Power of Why, Amanda Land shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives. Weaving together the latest research with in-depth profiles of innovators from around the world, Lang explores how to harness and develop the power of curiosity. She reveals how a major retailer set out to discover what really makes men happy-and was stunned by the results. She finds out why, at one particular hospital, nurses thin it's better if they wash their hands less. She learns why the most common methods of brainstorming don't actually work and discovers a new soccer ball that could change the world. A book that challenges conventional wisdom and offers practical, inspiring advice, The Power of Why shows how it's possible to reignite your innate curiosity and overcome long-standing barriers-leaving you more creative, productive and fulfilled in your job and happier in your relationships.

9781443413190

Institutional Fund


Industrial productivity.
Inventions.
Questioning.
Success in business.