TY  - GEN
AU  - Mintzberg, Henry
AU  - Quinn, James Brian.
TI  - The strategy process : : concepts, contexts, cases 
SN  - 9780134558585
PY  - 1996///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
ER  -