TY  - GEN
AU  - Hakansson, Charlotte
AU  - Nelke, Margareta.
TI  - Competitive intelligence for information professionals
SN  - 9780081002063
PY  - 2015///
CY  - Amsterdam
PB  - Chandos Publishing
KW  - Management information systems
KW  - Information resources management
KW  - Information technology
KW  - Management
N1  - Includes bibliographical references and index; The value of competitive intelligence -- Definition of competitive intelligence -- Why is the importance of competitive intelligence increasing? -- What range should competitive intelligence include? -- Who should interact? -- When if the right time? -- How - three different approaches -- Porter's five forces -- Case: Adding value -- Critical success factors for competitive intelligence -- A question for survival -- Note -- The right leadership adds value to competitive intelligence -- Where do we start? -- What does leadership mean? -- Challenges of business and organisational management -- Information professionals take the lead -- Future leadership development -- Future changes and preparations -- Notes -- Competitive intelligence from start to end -- Systematic competitive intelligence -- Types of competitive intelligence operations -- Work smarter with PCMAC -- Note -- Plan and prioritise -- Why, who, what -- Case: Bottom-up approach for drawing the business environment map -- Case: Top-down approach for drawing the business environment map -- Blind spots -- Critical success factors -- Notes -- Capture and manage -- Capture -- The sources -- Case: Networks -- Information research -- Manage -- Information overload -- Filter and structure information -- Presentation of the result -- Reference for validation -- Note -- Analyse and communicate -- Analyse -- Analysis methods -- Early warning systems -- Working with analyses -- Communicate -- Deliverables -- Case: Technology intelligence briefs -- Notes -- The organisational side of competitive intelligence -- Organisational conditions -- Three poisonous Ps -- Organising competitive intelligence -- Note -- Knowledge management - a vital component of competitive intelligence -- Knowledge management adding value to competitive intelligence -- Synergies between knowledge management and competitive intelligence -- The different aspects of knowledge sharing -- Case: Knowledge sharing -- Tacit and explicit knowledge -- Knowledge sharing - the aspects of space and time -- Knowledge management and IT systems -- Case: Information and audit in the pharma industry -- Do not forget information retrieval! -- Explicit knowledge and documentations -- Social media -- The human side of competitive intelligence -- Qualified competitive intelligence requires qualified people -- Perception of the surrounding world -- Case: Reacting to signals in the surrounding world -- Competence for successful performance -- Case: Information professional's competence - CIFOR reviews -- The competence of the information professional -- Ethical competitive intelligence -- Notes -- The role of the information professional in competitive intelligence -- Information professionals add value to competitive intelligence -- The different roles in competitive intelligence work -- Information professionals and analysis -- Scenarios of the contributions of information professionals -- Case: Information professional's role in the technology intelligence process -- Notes -- Promoting competitive intelligence: the importance of marketing, communication and evaluation -- The importance of marketing, communication and evaluation -- Definition of marketing -- The difference between marketing and branding -- The AIDAS model -- Choosing manners and methods for marketing -- Case: The battle for visibility -- Target groups -- Marketing and communication plan -- Communicating results -- Evaluation -- Measurements -- Case: Statistics from intelligence portals -- Challenge the measurements and the methods -- Notes -- Tools and methods -- A toolbox -- LOTS strategic design for innovation -- SMART -- PEST -- Relation matrix brainstorming -- Impact analysis -- SWOT -- Porter's five forces -- Benchmarking -- War gaming -- Scenario planning -- Why, what, who, when and how? -- User investigation -- AIDAS -- Key performance indicators -- Lastly... -- Notes
N2  - Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included
ER  -