Peng, Mike W.

Global strategic management / Mike W. Peng. - Third edition - Mason, Ohio: South-Western/Cengage Learning, 2014. - xxx, 525 pages: illustrations, map; 23 cm.

Includes glossary and index.

Part 1: Foundations of global strategy -- Chapter 1: Strategy around the globe -- Chapter 2: Industry competition -- Chapter 3: Resources and capabilities -- Chapter 4: Institutions, cultures, and ethics -- Part 2: Business-level strategies -- Chapter 5: Foreign market entries -- Chapter 6: The entrepreneurial firm -- Chapter 7: Strategic alliances and networks -- Chapter 8: Global competitive dynamics -- Part 3: Corporate-level strategies -- Chapter 9: Diversification and acquisitions -- Chapter 10: Multinational strategies, structures, and learning -- Chapter 11: Corporate governance -- Corporate social responsibility

9781133953265

Institutional Fund


International business enterprises--Management.
Globalization.
Strategic planning.