TY  - GEN
AU  - Gamble, John E., Peteraf, Margaret A., Thompson, Arthur Jr. A. 
AU  - Peteraf, Margaret A.
AU  - Thompson, Arthur A., Jr.
TI  - Essentials of strategic management : : the quest for competitive advantage 
SN  - 9781259255915
PY  - 2017///
CY  - New York
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Case studies
KW  - Business planning
N1  - Includes bibliographical references and index; Concepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda
N2  - "Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, and timely examples. This edition mirrors both the insight of academic thought and the pragmatism of real-world strategic management". -- OCLC WorldCat
ER  -