Reynolds, Christopher <br/><br/>
Global logic:   the challenge of globalisation for Southeast Asian business / 
Christopher Reynolds. 
 - Singapore:  Prentice-Hall,  2002. 
 - x, 443 pages;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction: challenges to conventional wisdom -- A review of the growth of global business -- Globalisation defined -- The Southeast Asian economic miracle and international trade theory -- The growth of regionalism -- Global finance and Southeast Asia -- Southeast Asian business systems -- The financial crisis as a critical event for the Guanxi business system -- Redefining competition -- A global management approach -- A global marketing approach -- Global business strategies for Southeast Asian business -- Engaging the future: critical conversations for Southeast Asian business 
<br/><br/><label>ISBN: </label>9780130093189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Free trade--Congress.<br/>Globalisation.<br/>International economic integration--Congresses.<br/>International trade--Congresses.