TY  - GEN
AU  - Reynolds, Christopher
TI  - Global logic: : the challenge of globalisation for Southeast Asian business 
SN  - 9780130093189
PY  - 2002///
CY  - Singapore
PB  - Prentice-Hall
KW  - Free trade
KW  - Congress
KW  - Globalisation
KW  - International economic integration
KW  - Congresses
KW  - International trade
N1  - Includes index; Introduction: challenges to conventional wisdom -- A review of the growth of global business -- Globalisation defined -- The Southeast Asian economic miracle and international trade theory -- The growth of regionalism -- Global finance and Southeast Asia -- Southeast Asian business systems -- The financial crisis as a critical event for the Guanxi business system -- Redefining competition -- A global management approach -- A global marketing approach -- Global business strategies for Southeast Asian business -- Engaging the future: critical conversations for Southeast Asian business
ER  -