Lynch, Richard L.

Strategic management / Richard Lynch. - Sixth edition - Harlow, England; New York: Pearson, 2012. - xxx, 850 pages: color illustrations; 27 cm.

Includes glossary and index.

Part 1: introduction -- Part 2: strategic analysis and purpose -- Part 3: developing the strategy -- Part 4: the implementation process -- Part 5: different strategy contexts and building a cohesive strategy -- Part 6: integrative and longer case studies

9780273750925

Institutional Fund


Strategic planning.
Business planning.