David, Fred R. <br/><br/>
Concepts of strategic management / 
Fred R. David. 
 - Second edition 
 - Columbus, Ohio:  Merrill,  1989. 
 - xviii, 357 pages:  illustrations;  23 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis  
<br/><br/><label>ISBN: </label>067520939001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.