TY  - GEN
AU  - David, Fred R.
TI  - Concepts of strategic management
SN  - 067520939001
PY  - 1989///
CY  - Columbus, Ohio
PB  - Merrill
KW  - Strategic planning
KW  - Case studies
N1  - Includes indexes; Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis
ER  -