TY  - GEN
AU  - Morato, Eduardo A., Jr.
TI  - Strategic planning and management : : strategizing, organizing and implementing 
SN  - 9789810676810
PY  - 2006///
CY  - Singapore
PB  - Pearson Education
KW  - Strategic planning
KW  - Management
N1  - Chapter 1: Strategizing -- Chapter 2: Strategic planning process -- Chapter 3: External assessment: a framework for organizational strategizing -- Chapter 4: Internal assessment: a framework for organizational diagnosis -- Chapter 5: Strategy formulation and evaluation -- Chapter 6: Strategy implementation and resource mobilization -- Chapter 7: Organizing
N2  - "Strategic planning and management is a comprehensive planning and programming process designed for entrepreneurs, leader-strategists, corporate planners and strategy teachers and students at the college or graduate degree levels. The book follows a systematic and step-by-step methodology that allows practitioners and students alike to craft strategies by building from below while staying focused on their aspirational goals at the top. The latter part of the book enables users to operationalize theirs strategies by translating broad directional stokes into detailes implementation programs, activities and tasks that are supported by sufficient resources. To bring all of these together, the entrepreneur or strategist is provided the proper tools and techniques for organizing in order to install the right structure, systems and people." - From the Book
ER  -