Coulter, Mary K.

Strategic management in action / Mary Coulter. - Sixth edition - Boston: Pearson, 2013. - xv, 272 pages: color illustrations; 25 cm.

Includes index.

Chapter 1: Introducing the concepts -- Chapter 2: The context of managing strategically -- Chapter 3: Assessing opportunities and threats: doing an external analysis -- Chapter 4: Assessing strengths and weaknesses: doing an internal analysis -- Chapter 5: Functional and competitive strategies -- Chapter 6: Corporate strategies -- Chapter 7: International strategies -- Module: Special topics in strategy

9780133080469

Institutional Fund


Strategic planning.