TY  - GEN
AU  - Coulter, Mary K.
TI  - Strategic management in action
SN  - 9780133080469
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Strategic planning
N1  - Includes index; Chapter 1: Introducing the concepts -- Chapter 2: The context of managing strategically -- Chapter 3: Assessing opportunities and threats: doing an external analysis -- Chapter 4: Assessing strengths and weaknesses: doing an internal analysis -- Chapter 5: Functional and competitive strategies -- Chapter 6: Corporate strategies -- Chapter 7: International strategies -- Module: Special topics in strategy
ER  -