Sutherland, Max <br/><br/>
Advertising and the mind of the consumer:   what works, what doesn't, and why / 
Max Sutherland. 
 - Revised third international edition 
 - Crows Nest, N.S.W.:  Allen & Unwin,  2008. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumer behavior.