TY  - GEN
AU  - Sutherland, Max
TI  - Advertising and the mind of the consumer: : what works, what doesn't, and why 
PY  - 2008///
CY  - Crows Nest, N.S.W.
PB  - Allen & Unwin
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer behavior
ER  -