000			01536 a2200169 4500
020			_a9789810699970 _qpbk
100			_aDavid, Fred R.
245	1		_aAn introduction to strategic management: _bconcepts and cases / _cFred R. David.
250			_aEleventh edition
260			_aJurong, Singapore: _bPearson Education Asia, _c2007.
300			_axxvii, 385 pages; _g24 cm.
500			_aIncludes index. _bDavid, F. R. (2007). An introduction to strategic management: concepts and cases (11th ed.). Jurong, Singapore: Pearson Education Asia.
505			_aPart 1: An Overview of Strategic Management -- Chapter 1: Understanding the Nature of Strategic Management -- Cohesion Case: Google, Inc.-2005 -- Part 2: On Strategy Formulation -- Chapter 2: A Look at the Business Vision and Mission -- Chapter 3: On External Assessment -- Chapter 4: On Internal Assessment -- Chapter 5: Looking on Strategies in Action -- Chapter 6: Examining Strategy Analysis and Choice -- Part 3: Essentials of Strategy Implementation -- Chapter 7: Implementing Strategies: A Look at Management and Operations Issues -- Chapter 8: Implementing Strategies: A Look at Marketing, Finance/Accounting, R&D, and MIS Issues -- Part 4: On Strategy Evaluation -- Chapter 9: A Look at Strategy Review, Evaluation, and Control -- Part 5: Strategic Management Case Analysis -- How to Prepare and Present a Case Analysis -- Name Index -- Subject Index -- Company Index
650			_aStrategic planning.
650			_aStrategic planning _xCase studies. _916339
942			_cBK _2lcc
999			_c178 _d178