000			02968 a2200217 4500
020			_a9781625272478 _qhardbound
037			_fInstitutional Fund
100			_aWesterman, George, 1963- _98816
245	1	0	_aLeading digital : _bturning technology into business transformation / _cGeorge Westerman, Didier Bonnet, and Andrew McAfee.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c2014.
300			_avi, 292 pages : _billustrations ; _g24 cm.
500			_aIncludes index. _bWesterman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Boston, Massachusetts: Harvard Business Review Press.
505			_aIntroduction: Are you Ready? -- What is Digital Mastery? -- Part I: Building Digital Capabilities -- Creating a Compelling Customer Experience -- Exploiting the Power of Core Operations -- Reinventing Business Models -- Part II: Building Leadership Capabilities -- Crafting Your Digital Vision -- Engaging the Organization at Scale -- Governing the Transformation -- Building Technology Leadership Capabilities -- Part III: Back at the Office: A Leader's Playbook for Digital Transformation -- Framing the Digital Challenge -- Focusing Investment -- Mobilizing the Organization -- Sustaining the Digital Transformation -- Epilogue: You Ain't Seen Nothin' Yet
520			_aLeading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more
650			_aInformation technology _xManagement. _920118
650			_aStrategic planning.
650			_aOrganizational change. _916140
700			_aBonnet, Didier. _98818
700			_aMcAfee, Andrew. _98819
942			_cBK _2lcc
999			_c2331 _d2331