000 02543 a2200217 4500
020 _a9781138802568
_qpaperback
037 _fInstitutional Fund
100 _aKatsioloudes, Marios I.
_99202
245 1 _aThe strategic planning process :
_bunderstanding strategy in global markets /
_cMarios I. Katsioloudes with Arpi K. Abouhanian.
250 _aSecond edition
260 _aLondon :
_bRoutledge,
_c2017.
300 _axii, 391 pages :
_billustrations ;
_g25 cm.
500 _aIncludes index.
_bKatsioloudes, M. I., & Abouhanian, A. K. (2017). The strategic planning process: Understanding strategy in global markets (2nd ed.). London: Routledge.
505 _aAn introduction to the Strategic Planning Process (SPP) -- Contemporary issues in the Strategic Planning Process (SPP) -- External strategic audit -- Internal strategic audit -- Strategic options - corporate level -- Strategic options - business and functional levels -- Implementing and executing strategies in the business and functional levels -- Evaluation and control in strategic planning -- A Strategic Planning Process (SPP) model for the not-for-profit sector -- Strategic marketing for the public and the not-for-profit sectors -- A framework of global strategic planning
520 _aStrategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like `Stop and Think Critically' and `Focus' points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors.
650 _aStrategic planning.
650 _aNonprofit organizations.
_920316
650 _aGlobalization.
700 _aAbouhanian, Arpi K., author.
_99204
942 _cBK
_2lcc
999 _c2442
_d2442