000 02157 a2200181 4500
020 _a9781138696761
_qpaperback
100 _aBooth, David
_913553
245 1 _aStrategy journeys :
_ba guide to effective strategic planning /
_cDavid Booth.
260 _aOxon, London :
_bRoutledge,
_c2017.
300 _aix, 124 pages :
_billustrations ;
_g25 cm
500 _aIncludes bibliographical references and index.
_bBooth, D. (2017). Strategy journeys: a guide to effective strategic planning. Oxon, London: Routledge.
505 _aPart 1: what is strategic planning? -- Part 2: how to develop a strategic plan -- Part 3: what makes an effective strategic plan?
520 _aStrategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse still, having no worthwhile impact at all. For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project. Yet organisations have never had greater need for a flexible, resilient and engaging approach to strategic planning than now. How do those leading an organisation know where to start, what approach to take and how to go about the process of strategic planning? David Booth aims to help them by demystifying the concept and propounding a `first principles' approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning `journey' to help design and guide the process.
650 _aStrategic planning.
650 _aBusiness planning.
_916940
650 _aBusiness and economics
_xStrategic planning.
_922401
942 _cBK
_2lcc
999 _c3546
_d3546