000			02601 a2200205 4500
020			_a9781138838123 _qhardbound
037			_fInstitutional Fund
100			_aSison, Marianne D. _914686
245	1		_aCorporate social responsibility, public relations and community development : _bemerging perspectives from Southeast Asia / _cMarianne D. Sison and Zeny Sarabia-Panol.
260			_aLondon : _bRoutledge, _c2019.
300			_axii, 188 pages ; _g24 cm.
500			_aIncludes index. _bSison, M. D., & Sarabia-Panol, Z. (2019). Corporate social responsibility, public relations and community development: Emerging perspectives from Southeast Asia. London: Routledge.
505			_a1. Introduction: exploring the connections -- 2. Beyond nation building: CSR and sustainability in Indonesia -- 3. CSR/PR discourse as advocacy and aspirational talk in Malaysia -- 4. CSR as social development in postcolonial Philippines -- 5. Singapore's strategic social enterprise and inclusive CSR -- 6. Sustainable community development risk mitigation in Thailand -- 7. Blurring CSR/PR boundaries: transactional approaches in Vietnam -- 8. Conclusion: connecting the narratives
520			_aDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
650			_aSocial responsibility of business _zSoutheast Asia. _918202
650			_aPublic relations _zSoutheast Asia. _922875
650			_aCommunity development _zSoutheast Asia. _922876
700			_aPanol, Zeny Sarabia _914690
942			_cBK _2lcc
999			_c3833 _d3833