000 01330 a2200181 4500
020 _a9780130093189
_qpbk
100 _aReynolds, Christopher
_92255
245 1 _aGlobal logic:
_bthe challenge of globalisation for Southeast Asian business /
_cChristopher Reynolds.
260 _aSingapore:
_bPrentice-Hall,
_c2002.
300 _ax, 443 pages;
_g23 cm.
500 _aIncludes index.
_bReynolds, C. (2002). Global logic: the challenge of globalisation for Southeast Asian business. Singapore: Prentice-Hall.
505 _aIntroduction: challenges to conventional wisdom -- A review of the growth of global business -- Globalisation defined -- The Southeast Asian economic miracle and international trade theory -- The growth of regionalism -- Global finance and Southeast Asia -- Southeast Asian business systems -- The financial crisis as a critical event for the Guanxi business system -- Redefining competition -- A global management approach -- A global marketing approach -- Global business strategies for Southeast Asian business -- Engaging the future: critical conversations for Southeast Asian business
650 _aFree trade
_xCongress.
_916921
650 _aGlobalisation.
_916922
650 _aInternational economic integration
_xCongresses.
_916923
650 _aInternational trade
_xCongresses.
_916924
942 _cBK
_2lcc
999 _c397
_d397