000 02328 a2200193 4500
020 _a9780130291035
_qpaperback
037 _fMr. Gabby Lopez - Donation
100 _aDavid, Fred R.
245 1 _aStrategic management :
_bconcepts and cases /
_cFred R. David.
250 _aEight edition
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_c2001.
300 _axxxii, 432 pages:
_bcolor illustrations;
_g27 cm.
500 _bDavid, F. R. (2001). Strategic management (8th ed.). Upper Saddle River, NJ: Prentice Hall.
505 _aIntroduction -- Part 1: Overview of Strategic Management -- Chapter 1: The Nature of Strategic Management -- The Chosen Case: America Online, Inc., 2000 -- Part 2: Strategy Formulation -- Chapter 2: The Business Mission -- Chapter 3: The External Assessment -- Chapter 4: The Internal Assessment -- Chapter 5: Strategies in Action -- Chapter 6: Strategy Analysis and Choice -- Part 3: Strategy Implementation -- Chapter 7: Implementing Strategies: Management Issues -- Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R and D, and CIS Issues -- Part 4: Strategy Evaluation -- Chapter 9: Strategy Review, Evaluation, and Control -- Strategic Management Cases -- Service Companies -- Manufacturing Companies
520 _aFor undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises-and the most up-to-date compilation of real-world company cases ever assembled in a business policy text-provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.
650 _aStrategic planning
_xCase studies.
_916339
650 _aStrategic planning.
_916340
942 _cBK
_2lcc
999 _c79
_d79