000 01083 a2200181 4500
020 _a9780133080469
_qpaperback
037 _fInstitutional Fund
100 _aCoulter, Mary K.
_93682
245 1 _aStrategic management in action /
_cMary Coulter.
250 _aSixth edition
260 _aBoston:
_bPearson,
_c2013.
270 _pFastbooks Educational Supply, Inc.
_aUnit 1B, 1227 Instruccion St., Sampaloc
_bManila
_dPhilippines
_l743 1547
300 _axv, 272 pages:
_bcolor illustrations;
_g25 cm.
500 _aIncludes index.
_bCoulter, M. K. (2013). Strategic management in action (6th ed.). Boston: Pearson.
505 _aChapter 1: Introducing the concepts -- Chapter 2: The context of managing strategically -- Chapter 3: Assessing opportunities and threats: doing an external analysis -- Chapter 4: Assessing strengths and weaknesses: doing an internal analysis -- Chapter 5: Functional and competitive strategies -- Chapter 6: Corporate strategies -- Chapter 7: International strategies -- Module: Special topics in strategy
650 _aStrategic planning.
942 _cBK
_2lcc
999 _c821
_d821