| 000 | 00589 a2200133 4500 | ||
|---|---|---|---|
| 100 |
_aSutherland, Max _93922 |
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| 245 | 1 |
_aAdvertising and the mind of the consumer: _bwhat works, what doesn't, and why / _cMax Sutherland. |
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| 250 | _aRevised third international edition | ||
| 260 |
_aCrows Nest, N.S.W.: _bAllen & Unwin, _c2008. |
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| 500 | _bSutherland, M. (2008). Advertising and the mind of the consumer: what works, what doesn't, and why. Crows Nest, N.S.W.: Allen & Unwin. | ||
| 650 |
_aAdvertising _xPsychological aspects. _917780 |
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| 650 |
_aConsumer behavior. _917781 |
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| 942 |
_cVM _2lcc |
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| 999 |
_c893 _d893 |
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