Asor, W. B. (2009). Entrepreneurship in the Philippine setting. Manila, Philippines: Rex Book Store. Includes index

Chapter 1: Origin and nature of entrepreneurship -- Chapter 2: The Philippine economy: how does an economy grow -- Chapter 3: Attributes, qualities, and characteristics of an entrepreneur -- Chapter 4: Appraising yourself for an entrepreneurial career -- Chapter 5: Search for business opportunity, ideation, innovation, and creativity -- Chapter 6: The business plan -- Chapter 7: Ownership and organization -- Chapter 8: Financing venture -- Chapter 9: Start-up operations, getting started in the business -- Chapter 10: Production of goods and services -- Chapter 11: Understanding the basics of accounting and finance, financial management -- Chapter 12: Social responsibility -- Chapter 13: Business success through people development -- Chapter 14: Success and successful entrepreneurs -- Chapter 15: Franchising -- Chapter 16: E-commerce

"Entrepreneurship in the Philippine setting is a book committed to helping the economic condition of the country - to elevate the standard of living of the Filipino people especially those from the grassroots level." - From the Book