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Strategic management in action / Mary Coulter.

By: Publication details: Boston: Pearson, 2013.Edition: Sixth editionDescription: xv, 272 pages: color illustrations; 25 cmISBN:
  • 9780133080469
Subject(s):
Contents:
Chapter 1: Introducing the concepts -- Chapter 2: The context of managing strategically -- Chapter 3: Assessing opportunities and threats: doing an external analysis -- Chapter 4: Assessing strengths and weaknesses: doing an internal analysis -- Chapter 5: Functional and competitive strategies -- Chapter 6: Corporate strategies -- Chapter 7: International strategies -- Module: Special topics in strategy
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Holdings
Item type Current library Call number Status Barcode
BOOKS MAIN HD 30.28 C68 2013 (Browse shelf(Opens below)) Available 01701

Includes index. Coulter, M. K. (2013). Strategic management in action (6th ed.). Boston: Pearson.

Chapter 1: Introducing the concepts -- Chapter 2: The context of managing strategically -- Chapter 3: Assessing opportunities and threats: doing an external analysis -- Chapter 4: Assessing strengths and weaknesses: doing an internal analysis -- Chapter 5: Functional and competitive strategies -- Chapter 6: Corporate strategies -- Chapter 7: International strategies -- Module: Special topics in strategy

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