Strategic management of technological innovation /
Schilling, Melissa A.
Strategic management of technological innovation / Melissa A. Schilling. - Fifth edition - New York, NY : McGraw-Hill Education, 2017. - xvi, 320 pages : illustrations ; 23 cm.
Includes index.
Chapter 1: Introduction -- Part 1: Industry Dynamics of Technological Innovation -- Chapter 2: Sources of Innovation -- Chapter 3: Types and Patterns of Innovation -- Chapter 4: Standard Battles and Design Dominance -- Chapter 5: Timing of Entry -- Part 2: Formulating Technological Innovation Strategy -- Chapter 6: Defining the Organization's Strategic Direction -- Chapter 7: Choosing Innovation Projects -- Chapter 8: Collaboration Strategies -- Chapter 9: Protecting Innovation -- Part 3: Implementing Technological Innovation Strategy -- Chapter 10: Organizing for Innovation -- Chapter 11: Managing the New Product Development Process -- Managing New Product Development Teams -- Crafting a Deployment Strategy
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
9781259255526
Institutional Fund
Technological innovations--Management.
New products--Management.
Strategic planning.
Strategic management of technological innovation / Melissa A. Schilling. - Fifth edition - New York, NY : McGraw-Hill Education, 2017. - xvi, 320 pages : illustrations ; 23 cm.
Includes index.
Chapter 1: Introduction -- Part 1: Industry Dynamics of Technological Innovation -- Chapter 2: Sources of Innovation -- Chapter 3: Types and Patterns of Innovation -- Chapter 4: Standard Battles and Design Dominance -- Chapter 5: Timing of Entry -- Part 2: Formulating Technological Innovation Strategy -- Chapter 6: Defining the Organization's Strategic Direction -- Chapter 7: Choosing Innovation Projects -- Chapter 8: Collaboration Strategies -- Chapter 9: Protecting Innovation -- Part 3: Implementing Technological Innovation Strategy -- Chapter 10: Organizing for Innovation -- Chapter 11: Managing the New Product Development Process -- Managing New Product Development Teams -- Crafting a Deployment Strategy
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
9781259255526
Institutional Fund
Technological innovations--Management.
New products--Management.
Strategic planning.