Modern competitive strategy /
Walker, Gordon
Modern competitive strategy / Gordon Walker and Tammy L. Madsen. - Fourth edition - New York, NY : McGraw-Hill Education, 2016. - xviii, 395 pages : illustrations ; 23 cm.
Includes glossary and index.
Introduction -- Chapter 1: What Is Strategy? -- Building Competitive Advantage -- Chapter 2: Competitive Advantage -- Chapter 3: Industry Analysis -- Chapter 4: Strategy over Time: Growth and Innovation -- Strategy Execution and Strategic Planning -- Chapter 5: Strategy Execution -- Chapter 6: Strategic Planning -- Strategic Boundaries -- Chapter 7: Vertical Integration and Outsourcing -- Chapter 8: Partnering -- Expanding the Scope of the Firm -- Chapter 9: Global Strategy -- Chapter 10: New Business Development -- Chapter 11: Managing the Multibusiness Firm -- Governing the Firm -- Chapter 12: Corporate Governance
9789814636292
Institutional Fund
Strategic planning.
Industrial management.
Modern competitive strategy / Gordon Walker and Tammy L. Madsen. - Fourth edition - New York, NY : McGraw-Hill Education, 2016. - xviii, 395 pages : illustrations ; 23 cm.
Includes glossary and index.
Introduction -- Chapter 1: What Is Strategy? -- Building Competitive Advantage -- Chapter 2: Competitive Advantage -- Chapter 3: Industry Analysis -- Chapter 4: Strategy over Time: Growth and Innovation -- Strategy Execution and Strategic Planning -- Chapter 5: Strategy Execution -- Chapter 6: Strategic Planning -- Strategic Boundaries -- Chapter 7: Vertical Integration and Outsourcing -- Chapter 8: Partnering -- Expanding the Scope of the Firm -- Chapter 9: Global Strategy -- Chapter 10: New Business Development -- Chapter 11: Managing the Multibusiness Firm -- Governing the Firm -- Chapter 12: Corporate Governance
9789814636292
Institutional Fund
Strategic planning.
Industrial management.