Corporate branding: (Record no. 1172)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03261 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415721127 |
| Qualifying information | paperback |
| 037 ## - SOURCE OF ACQUISITION | |
| Form of issue | Institutional Fund |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Melewar, T. C. (Ed.) |
| 9 (RLIN) | 4998 |
| 245 1# - TITLE STATEMENT | |
| Title | Corporate branding: |
| Remainder of title | areas, arenas and approaches / |
| Statement of responsibility, etc. | edited by T. C. Melewar and S. F. Syed Alwi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015. |
| 270 ## - ADDRESS | |
| Contact person | F & J De Jesus, Incorporated |
| Address | 7636 Guijo cor. Sacred Heart St., San Antonio Village |
| City | Makati City |
| Country | Philippines |
| Telephone number | 899 5997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 261 pages: |
| Other physical details | illustrations; |
| Size of unit | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| -- | Melewar, T. C., & Alwi, S. F. S. (Eds.). (2015). Corporate branding: Areas, arenas and approaches. London: Routledge. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Part I: Corporate brand: areas -- Corporate brand: Europe -- Corporate brand: USA -- Corporate brand: Asia -- Corporate brand: New Zealand -- Part II: Corporate brand: arenas -- Corporate brand: online -- Corporate brand: business-to-business -- Corporate brand: professional service firms -- Corporate brand: place/destination branding -- Part III: Corporate brand: approaches -- Corporate brand: structural equation modelling -- Corporate brand: case study research -- Corporate brand: experimental research -- Corporate brand: expert interviews -- Part IV: Conclusion to corporate brand -- Corporate brand: future and challenges |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional. - From the Book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 17455 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 9 (RLIN) | 18312 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Melewar, T. C. |
| 9 (RLIN) | 5000 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alwi, S. F. Syed. |
| 9 (RLIN) | 5001 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MAIN | MAIN | 01/27/2016 | AN9513-255200 | 5086.00 | HF 5415 C67 2015 | 02315 | 01/27/2016 | 09/16/2022 | BOOKS |