Introduction to mass communication : (Record no. 1343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01561 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072827580 |
| Qualifying information | paperback |
| 037 ## - SOURCE OF ACQUISITION | |
| Form of issue | Asia Foundation - Donation |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 9 (RLIN) | 5666 |
| 245 1# - TITLE STATEMENT | |
| Title | Introduction to mass communication : |
| Remainder of title | media literacy and culture / |
| Statement of responsibility, etc. | Stanley J. Baran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 529 pages: |
| Other physical details | illustrations (some color), maps; |
| Size of unit | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references, glossary and index. |
| -- | Baran, S. J. (2004). Introduction to mass communication : Media literacy and culture (3rd ed.). Boston : McGraw-Hill. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Laying the groundwork -- Mass communication, culture,and mass media -- Media literacy and culture -- Part 2: Media, media industries, and media audiences -- Books -- Newspapers -- Magazines -- Film -- Radio and sound recording -- Television -- Cable and other multichannel services -- The internet and the world wide web: changing the paradigm -- Part 3: Supporting industries -- Public relations -- Advertising -- Part 4: Mass-media culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in shaping and reflecting culture. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 9 (RLIN) | 18567 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and culture. |
| 9 (RLIN) | 18568 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media literacy. |
| 9 (RLIN) | 18569 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MAIN | MAIN | 04/20/2016 | P 90 B37 2004 | 02589 | 04/20/2016 | 09/16/2022 | BOOKS |