Principles of marketing / (Record no. 698)
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000 -LEADER | |
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fixed length control field | 02172 a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130980390 |
Qualifying information | paperback |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
9 (RLIN) | 3264 |
245 1# - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | Philip Kotler and Gary Armstrong. |
250 ## - EDITION STATEMENT | |
Edition statement | Sixth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Englewood Cliffs, NJ: |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | 1994. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 692 pages: |
Other physical details | color illustrations, maps; |
Size of unit | 27 cm. |
500 ## - GENERAL NOTE | |
-- | Kotler, P., & Armstrong, G. (1994). Principles of marketing (6th ed.). Englewood Cliffs, NJ: Prentice Hall. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part I: Understanding marketing and the marketing process -- Marketing in a changing world: satisfying human needs -- Strategic planning and the marketing process -- The marketing environment -- Part II: Analyzing marketing opportunities -- Marketing research and information systems -- Consumer markets: influences on consumer behavior -- Consumer markets: buyer decision processes -- Business markets and business buyer behavior -- Part III: Selecting target markets -- Measuring and forecasting demand -- Market segmentation, targeting, and positioning for competitive advantage -- Part IV: Developing the marketing mix -- Designing products: products, brands, packaging, and services -- Designing products: new-product development and product life-cycle strategies -- Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Placing products: distribution channels and physical distribution -- Placing products: retailing and wholesaling -- Promoting products: communication and promotion strategy -- Promoting products: advertising, sales promotion, and public relations -- Promoting products: personal selling and sales management -- Part V: Managing the marketing effort -- Building customer satisfaction through quality, value, and service -- Creating competitive advantage: competitor analysis and competitive marketing strategies -- Part VI: Extending marketing -- The global marketplace -- Marketing services, organizations, persons, places, and ideas -- Marketing and society: social responsibility and marketing ethics |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
9 (RLIN) | 17455 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary. |
9 (RLIN) | 3266 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BOOKS |
Source of classification or shelving scheme | Library of Congress Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | MAIN | MAIN | 07/08/2014 | HF 5415 K68 1994 | 01443 | 07/08/2014 | 09/16/2022 | BOOKS |