Principles of marketing / (Record no. 698)

MARC details
000 -LEADER
fixed length control field 02172 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130980390
Qualifying information paperback
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 3264
245 1# - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement Sixth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, NJ:
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 692 pages:
Other physical details color illustrations, maps;
Size of unit 27 cm.
500 ## - GENERAL NOTE
-- Kotler, P., & Armstrong, G. (1994). Principles of marketing (6th ed.). Englewood Cliffs, NJ: Prentice Hall.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Understanding marketing and the marketing process -- Marketing in a changing world: satisfying human needs -- Strategic planning and the marketing process -- The marketing environment -- Part II: Analyzing marketing opportunities -- Marketing research and information systems -- Consumer markets: influences on consumer behavior -- Consumer markets: buyer decision processes -- Business markets and business buyer behavior -- Part III: Selecting target markets -- Measuring and forecasting demand -- Market segmentation, targeting, and positioning for competitive advantage -- Part IV: Developing the marketing mix -- Designing products: products, brands, packaging, and services -- Designing products: new-product development and product life-cycle strategies -- Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Placing products: distribution channels and physical distribution -- Placing products: retailing and wholesaling -- Promoting products: communication and promotion strategy -- Promoting products: advertising, sales promotion, and public relations -- Promoting products: personal selling and sales management -- Part V: Managing the marketing effort -- Building customer satisfaction through quality, value, and service -- Creating competitive advantage: competitor analysis and competitive marketing strategies -- Part VI: Extending marketing -- The global marketplace -- Marketing services, organizations, persons, places, and ideas -- Marketing and society: social responsibility and marketing ethics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 17455
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 3266
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOKS
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     MAIN MAIN 07/08/2014   HF 5415 K68 1994 01443 07/08/2014 09/16/2022 BOOKS

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