The Four pillars of profit-driven marketing: (Record no. 73)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02153 a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071615051 |
| Qualifying information | hb |
| 037 ## - SOURCE OF ACQUISITION | |
| Form of issue | Asia Foundation - Donation |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moeller, Leslie H., 1961- |
| 245 1# - TITLE STATEMENT | |
| Title | The Four pillars of profit-driven marketing: |
| Remainder of title | how to maximize creativity, accountability, and ROI / |
| Statement of responsibility, etc. | Leslie H. Moeller and Edward C. Landry; with Theodore Kinni. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New york, NY: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2009. |
| 270 ## - ADDRESS | |
| Contact person | Asia Foundation |
| Address | P.O. Box 7072 Domestic Airport Post Office |
| City | Pasay City, Metro Manila |
| Country | Philippines |
| Telephone number | 851 1466 |
| Fax number | 853 0474 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 232 pages: |
| Other physical details | illustrations; |
| Size of unit | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| -- | Moeller, L. H., Landry, E. C., & Kinni, T. B. (2009). Profit-driven marketing: A proven system for maximizing creativity, accountability, and ROI. New York: McGraw-Hill. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Chapter 1: The Marketer's Challenge -- Chapter 2: Marketing and ROI Microeconomics -- Chapter 3: The Marketing ROI Mindset and Pillars -- Chapter 4: Building Analytical Prowess -- Chapter 5: Tools for Transforming Analytics Into Working Knowledge -- Chapter 6: Creating Process-Driven Profitability -- Chapter 7: Aligning the Organization Around Marketing ROI -- Chapter 8: Undertaking the Marketing ROI Transformation -- Epilogue -- Endnotes -- Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers - an accurate determination of marketing ROI. Inside, you'll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the "four pillars" of marketing, and you will strengthen connections with customers, improve creativity and accountability within your organization, and attain the new, fifth "p" of marketing - profit." - From Book Jacket. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 16319 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 16320 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rate of return. |
| 9 (RLIN) | 16321 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Profit. |
| 9 (RLIN) | 16322 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Landry, Edward C., 1965- |
| 9 (RLIN) | 16323 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinni, Theodore B., 1965- |
| 9 (RLIN) | 16324 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MAIN | MAIN | 08/14/2013 | 3 | 3 | HF 5415 I3 M59 2009 | 00108 | 06/27/2018 | 06/13/2018 | 09/16/2022 | BOOKS |