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An introduction to strategic management: concepts and cases / Fred R. David.

By: Publication details: Jurong, Singapore: Pearson Education Asia, 2007.Edition: Eleventh editionDescription: xxvii, 385 pages; 24 cmISBN:
  • 9789810699970
Subject(s):
Contents:
Part 1: An Overview of Strategic Management -- Chapter 1: Understanding the Nature of Strategic Management -- Cohesion Case: Google, Inc.-2005 -- Part 2: On Strategy Formulation -- Chapter 2: A Look at the Business Vision and Mission -- Chapter 3: On External Assessment -- Chapter 4: On Internal Assessment -- Chapter 5: Looking on Strategies in Action -- Chapter 6: Examining Strategy Analysis and Choice -- Part 3: Essentials of Strategy Implementation -- Chapter 7: Implementing Strategies: A Look at Management and Operations Issues -- Chapter 8: Implementing Strategies: A Look at Marketing, Finance/Accounting, R&D, and MIS Issues -- Part 4: On Strategy Evaluation -- Chapter 9: A Look at Strategy Review, Evaluation, and Control -- Part 5: Strategic Management Case Analysis -- How to Prepare and Present a Case Analysis -- Name Index -- Subject Index -- Company Index
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Includes index. David, F. R. (2007). An introduction to strategic management: concepts and cases (11th ed.). Jurong, Singapore: Pearson Education Asia.

Part 1: An Overview of Strategic Management -- Chapter 1: Understanding the Nature of Strategic Management -- Cohesion Case: Google, Inc.-2005 -- Part 2: On Strategy Formulation -- Chapter 2: A Look at the Business Vision and Mission -- Chapter 3: On External Assessment -- Chapter 4: On Internal Assessment -- Chapter 5: Looking on Strategies in Action -- Chapter 6: Examining Strategy Analysis and Choice -- Part 3: Essentials of Strategy Implementation -- Chapter 7: Implementing Strategies: A Look at Management and Operations Issues -- Chapter 8: Implementing Strategies: A Look at Marketing, Finance/Accounting, R&D, and MIS Issues -- Part 4: On Strategy Evaluation -- Chapter 9: A Look at Strategy Review, Evaluation, and Control -- Part 5: Strategic Management Case Analysis -- How to Prepare and Present a Case Analysis -- Name Index -- Subject Index -- Company Index

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