Japan Productivity Center (1991). Export marketing for productivity facilitators. Tokyo, Japan : Author.

Chapter I: Foreign trade -- Chapter II: Foreign trade and international marketing -- Chapter III: Domestic and international marketing and the export market -- Chapter IV: International marketing and opportunities for market participation -- Chapter V: Opportunities for market participation - market survey -- Chapter VI: Opportunities for market participation - market characteristics (1) -- Chapter VII: Opportunities for market participation - market characteristics (2) -- Chapter VIII: Product planning for export market -- Chapter IX: Different forms of export orders -- Chapter X: Types of export orders, distribution channels for imported goods in Japan, and export packing -- Chapter XI: Shipment of export orders -- Chapter XII: Guarantee problems -- Chapter XIII: Inventory control of export goods -- Chapter XIV: Legal problems concerning exports -- Chapter XV: Organizing and staffing for export business -- Chapter XVI: Communications, advertising, and public relations -- Chapter XVII: Organizations in Japan related to foreign trade -- Chapter XVIII: Trading firms and the Japanese "Sogo Shosha" -- Chapter XIX: Establishing special trading companies and agencies -- Chapter XX: Gaining knowledge on target markets and international disputes -- Chapter XXI: Development of international companies -- Chapter XXII: Procedures for financing export business -- Chapter XXIII: Credibility research and insurance -- Chapter XXIV: Risk management and case studies -- Chapter XXV: Consolidated development of export business

The objective of this book is to serve as a basic source for developing qualified personnel in the filed of export marketing. The book seeks to provide a central structure for a comprehensive package of learning. The multiple subjects and areas of export marketing which it covers can be further enhanced and extended by the user according to his needs and desires.