The strategic planning process : understanding strategy in global markets / Marios I. Katsioloudes with Arpi K. Abouhanian.
Publication details: London : Routledge, 2017.Edition: Second editionDescription: xii, 391 pages : illustrations ; 25 cmISBN:- 9781138802568
Item type | Current library | Call number | Status | Barcode | |
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BOOKS | MAIN | HD 30.28 K38 2017 (Browse shelf(Opens below)) | Available | 04131 |
Includes index. Katsioloudes, M. I., & Abouhanian, A. K. (2017). The strategic planning process: Understanding strategy in global markets (2nd ed.). London: Routledge.
An introduction to the Strategic Planning Process (SPP) -- Contemporary issues in the Strategic Planning Process (SPP) -- External strategic audit -- Internal strategic audit -- Strategic options - corporate level -- Strategic options - business and functional levels -- Implementing and executing strategies in the business and functional levels -- Evaluation and control in strategic planning -- A Strategic Planning Process (SPP) model for the not-for-profit sector -- Strategic marketing for the public and the not-for-profit sectors -- A framework of global strategic planning
Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like `Stop and Think Critically' and `Focus' points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors.
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