Strategic management / Richard Lynch.
Publication details: Harlow, England; New York: Pearson, 2012.Edition: Sixth editionDescription: xxx, 850 pages: color illustrations; 27 cmISBN:- 9780273750925
Item type | Current library | Call number | Status | Notes | Barcode | |
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BOOKS | MAIN | HD 30.28 L989s 2012 (Browse shelf(Opens below)) | Available | 1 | 00785 |
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Includes glossary and index. Lynch, R. L. (2012). Strategic management (6th ed.). Harlow, England; New York: Pearson.
Part 1: introduction -- Part 2: strategic analysis and purpose -- Part 3: developing the strategy -- Part 4: the implementation process -- Part 5: different strategy contexts and building a cohesive strategy -- Part 6: integrative and longer case studies
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