David, F. R. (2001). Strategic management (8th ed.). Upper Saddle River, NJ: Prentice Hall.

Introduction -- Part 1: Overview of Strategic Management -- Chapter 1: The Nature of Strategic Management -- The Chosen Case: America Online, Inc., 2000 -- Part 2: Strategy Formulation -- Chapter 2: The Business Mission -- Chapter 3: The External Assessment -- Chapter 4: The Internal Assessment -- Chapter 5: Strategies in Action -- Chapter 6: Strategy Analysis and Choice -- Part 3: Strategy Implementation -- Chapter 7: Implementing Strategies: Management Issues -- Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R and D, and CIS Issues -- Part 4: Strategy Evaluation -- Chapter 9: Strategy Review, Evaluation, and Control -- Strategic Management Cases -- Service Companies -- Manufacturing Companies

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises-and the most up-to-date compilation of real-world company cases ever assembled in a business policy text-provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.