Strategic management in action / Mary Coulter.
Publication details: Boston: Pearson, 2013.Edition: Sixth editionDescription: xv, 272 pages: color illustrations; 25 cmISBN:- 9780133080469
Item type | Current library | Call number | Status | Barcode | |
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BOOKS | MAIN | HD 30.28 C68 2013 (Browse shelf(Opens below)) | Available | 01701 |
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Includes index. Coulter, M. K. (2013). Strategic management in action (6th ed.). Boston: Pearson.
Chapter 1: Introducing the concepts -- Chapter 2: The context of managing strategically -- Chapter 3: Assessing opportunities and threats: doing an external analysis -- Chapter 4: Assessing strengths and weaknesses: doing an internal analysis -- Chapter 5: Functional and competitive strategies -- Chapter 6: Corporate strategies -- Chapter 7: International strategies -- Module: Special topics in strategy
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