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1.
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Introduction to mass communication : media literacy and culture / Stanley J. Baran. by
Edition: Third edition
Publication details: Boston : McGraw-Hill, 2004
Availability: Items available for loan: MAIN (1)Call number: P 90 B37 2004.

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2.
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Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis. by
Publication details: Cambridge : Polity Press, 2013
Availability: Items available for loan: MAIN (1)Call number: P 94.6 D38p 2013.

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