Global strategic management / Mike W. Peng.
Publication details: Mason, Ohio: South-Western/Cengage Learning, 2014.Edition: Third editionDescription: xxx, 525 pages: illustrations, map; 23 cmISBN:- 9781133953265
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
BOOKS | MAIN | HD 62.4 P376 2014 (Browse shelf(Opens below)) | Available | 00508 |
Includes glossary and index. Peng, M. W. (2014). Global strategic management (3rd ed.). Mason, Ohio: South-Western/Cengage Learning.
Part 1: Foundations of global strategy -- Chapter 1: Strategy around the globe -- Chapter 2: Industry competition -- Chapter 3: Resources and capabilities -- Chapter 4: Institutions, cultures, and ethics -- Part 2: Business-level strategies -- Chapter 5: Foreign market entries -- Chapter 6: The entrepreneurial firm -- Chapter 7: Strategic alliances and networks -- Chapter 8: Global competitive dynamics -- Part 3: Corporate-level strategies -- Chapter 9: Diversification and acquisitions -- Chapter 10: Multinational strategies, structures, and learning -- Chapter 11: Corporate governance -- Corporate social responsibility
There are no comments on this title.