Includes index. Reynolds, C. (2002). Global logic: the challenge of globalisation for Southeast Asian business. Singapore: Prentice-Hall.

Introduction: challenges to conventional wisdom -- A review of the growth of global business -- Globalisation defined -- The Southeast Asian economic miracle and international trade theory -- The growth of regionalism -- Global finance and Southeast Asia -- Southeast Asian business systems -- The financial crisis as a critical event for the Guanxi business system -- Redefining competition -- A global management approach -- A global marketing approach -- Global business strategies for Southeast Asian business -- Engaging the future: critical conversations for Southeast Asian business