Image from Google Jackets

Corporate social responsibility, public relations and community development : emerging perspectives from Southeast Asia / Marianne D. Sison and Zeny Sarabia-Panol.

By: Contributor(s): Publication details: London : Routledge, 2019.Description: xii, 188 pages ; 24 cmISBN:
  • 9781138838123
Subject(s):
Contents:
1. Introduction: exploring the connections -- 2. Beyond nation building: CSR and sustainability in Indonesia -- 3. CSR/PR discourse as advocacy and aspirational talk in Malaysia -- 4. CSR as social development in postcolonial Philippines -- 5. Singapore's strategic social enterprise and inclusive CSR -- 6. Sustainable community development risk mitigation in Thailand -- 7. Blurring CSR/PR boundaries: transactional approaches in Vietnam -- 8. Conclusion: connecting the narratives
Summary: Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
BOOKS MAIN HD 60.5 S688 S57 2019 (Browse shelf(Opens below)) Available 04893

Includes index. Sison, M. D., & Sarabia-Panol, Z. (2019). Corporate social responsibility, public relations and community development: Emerging perspectives from Southeast Asia. London: Routledge.

1. Introduction: exploring the connections -- 2. Beyond nation building: CSR and sustainability in Indonesia -- 3. CSR/PR discourse as advocacy and aspirational talk in Malaysia -- 4. CSR as social development in postcolonial Philippines -- 5. Singapore's strategic social enterprise and inclusive CSR -- 6. Sustainable community development risk mitigation in Thailand -- 7. Blurring CSR/PR boundaries: transactional approaches in Vietnam -- 8. Conclusion: connecting the narratives

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

There are no comments on this title.

to post a comment.

@2022 DAP | Powered by: Koha | Designed by Onstrike Library Solutions