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Advertising and new media / Christina Spurgeon.

By: Publication details: New York, NY : Routledge, 2008.Description: 135 pages ; 24 cmSubject(s):
Contents:
Advertising and the new media of mass conversion -- From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media -- Integrating interactivity: globalization and the gendering of creative advertising -- Mobilizing the local: advertising and cell phone industries in China -- From conversation to registration: regulating advertising and new media -- The future of advertising-funded media
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Holdings
Item type Current library Call number Status Barcode
EM MAIN HF 6146 I58 S68 2007 (Browse shelf(Opens below)) Available EM0007

Includes bibliographical references and index. Spurgeon, C. (2008). Advertising and new media. New York, NY : Routledge.

Advertising and the new media of mass conversion -- From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media -- Integrating interactivity: globalization and the gendering of creative advertising -- Mobilizing the local: advertising and cell phone industries in China -- From conversation to registration: regulating advertising and new media -- The future of advertising-funded media

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