Contemporary strategy analysis : text and cases / Robert M. Grant.
Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2016.Edition: Ninth eeditionDescription: xvi, 758 pages : illustrations ; 24 cmISBN:- 9781119120841
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
BOOKS | MAIN | HD 30.28 G73 2016 (Browse shelf(Opens below)) | Available | 04090 |
Includes glossary and index. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases (9th ed.). Chichester, West Sussex, United Kingdom: Wiley.
Part I: Introduction -- The Concept of Strategy -- Part II: The Tools of Strategy Analysis -- Goals, Values, and Performance -- Industry Analysis: The Fundamentals -- Further Topics in Industry and Competitive Analysis -- Analyzing Resources and Capabilities -- Organization Structure and Management Systems: The Fundamentals of Strategy Implementation -- Part III: Business Strategy and the Quest for Competitive Advantage -- The Source and Dimensions of Competitive Advantage -- Industry Evolution and Strategic Change -- Technology-based industries and the Management of Innovation -- Competitive Advantage in Mature Industries -- Part IV: Corporate Strategy -- Vertical Intergation and the Scope of the Firm -- Global Strategy and the Multinational Corporation -- Diversification Strategy -- Implementing Corporate Strategy: Managing the Multibusiness Firm -- External Growth Strategies: Mergers, Acquisitions, and Alliances -- Current Trends in Strategic management -- Cases to Accompany Contemporary Strategy Analysis, Ninth Edition
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
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