Concepts of strategic management /
David, Fred R.
Concepts of strategic management / Fred R. David. - Second edition - Columbus, Ohio: Merrill, 1989. - xviii, 357 pages: illustrations; 23 cm.
Includes indexes.
Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis
067520939001
Strategic planning.
Strategic planning--Case studies.
Concepts of strategic management / Fred R. David. - Second edition - Columbus, Ohio: Merrill, 1989. - xviii, 357 pages: illustrations; 23 cm.
Includes indexes.
Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis
067520939001
Strategic planning.
Strategic planning--Case studies.