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Concepts of strategic management / Fred R. David.

By: Publication details: Columbus, Ohio: Merrill, 1989.Edition: Second editionDescription: xviii, 357 pages: illustrations; 23 cmISBN:
  • 067520939001
Subject(s):
Contents:
Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis
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Holdings
Item type Current library Call number Status Barcode
BOOKS MAIN HD 30.28 D3785 1991 (Browse shelf(Opens below)) Available 00899

Includes indexes. David, F. R. (1989). Concepts of strategic management (2nd ed.). Columbus, Ohio: Merrill.

Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis

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