Concepts of strategic management / Fred R. David.
Publication details: Columbus, Ohio: Merrill, 1989.Edition: Second editionDescription: xviii, 357 pages: illustrations; 23 cmISBN:- 067520939001
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
BOOKS | MAIN | HD 30.28 D3785 1991 (Browse shelf(Opens below)) | Available | 00899 |
Includes indexes. David, F. R. (1989). Concepts of strategic management (2nd ed.). Columbus, Ohio: Merrill.
Part 1: Overview of strategic management -- The strategic-management process -- The nature of strategic management -- Part 2: Strategy formulation -- The business mission -- The external assessment -- The internal assessment -- Strategy analysis and choice -- Part 3: Strategy implementation -- Implementing strategies - management issues -- Implementing strategy: marketing, finance/accounting, research and development (R&D) issues -- Part 4: Strategy evaluation -- Strategy review, evaluation, and control -- Part 5: Case analysis
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